AEW's Double or Nothing PPV is shaping up to be a massive success, with advance buys surpassing expectations. Dave Meltzer, a renowned wrestling analyst, reports that the pay-per-view's early sales are significantly higher than average, indicating a strong demand for the event. This surge in interest is largely attributed to the highly anticipated title vs. hair match between Darby Allin and MJF, which has driven up secondary-market ticket prices. The match's potential to create a memorable moment has clearly resonated with fans, as evidenced by the increased scalper prices.
The event's overall success is further highlighted by the impressive ticket sales. With 14,028 tickets sold and a gate total approaching $1.5 million, Double or Nothing is on track to become the second-largest non-WWE gate in the history of US pro wrestling. This achievement is all the more remarkable considering the current economic climate, where inflation has been a significant factor. Meltzer's comments suggest that the event's popularity is not just a one-time phenomenon but a testament to AEW's ability to consistently deliver exciting content.
The card for Double or Nothing is packed with high-profile matches and segments, including the AEW World Championship title vs. hair match, the AEW Women's World Championship four-way, and the AEW International Championship defense. The addition of the Owen Hart men's and women's tournaments further enhances the event's appeal, providing opportunities for up-and-coming talent to showcase their skills. The buy-in matches, such as the five-minute title eliminator and the street fight, also promise to deliver intense action and entertainment.
AEW's strategic approach to building anticipation and creating a must-see event is evident in the positive response from fans and critics alike. The company's ability to consistently deliver high-quality content, coupled with innovative match stipulations, has solidified its position as a major player in the wrestling industry. As the event draws closer, the excitement continues to build, and fans eagerly anticipate the unforgettable moments that Double or Nothing will undoubtedly deliver.
